I've built a good number of polybag santas over the years. I remember getting 1627 and 1978 when I was a kid. I'm pretty sure I also got 1549. And more recently 30478 is fresh in my mind. I know my LEGO Santas, if you will.
And I got to say, I really like this one. It's super cute, the beard is surprisingly bushy, and the accessories say a lot with few pieces. It actually has a lot more character than Steve Bigfig, and a good number of extra parts for such a small set. I'm impressed!
It's a cheap and fun way to get a healthy dose of Christmas - especially when a friend bought it for you. Thanks Pelle! :D